FRONT STREETARCADE
Sterling, Colorado · Business Proposal · April 2026
Bringing retro fun and community back to downtown Sterling. Family-friendly. Alcohol-free. Unforgettable.
Why Sterling, Why Now
The Opportunity
THE GAP IN STERLING
Nearest arcade is 1–2+ hours away in Denver metro.
No supervised, alcohol-free family entertainment in Logan County.
No dedicated birthday or event rental space for families.
Downtown Sterling has underutilized commercial space ready to revitalize.
FRONT STREET ARCADE FILLS THE VOID
Family-friendly · Alcohol-free · Owner-owned building · Coin-play games + event rentals · Zero rent overhead
Games, Events & More
What We Offer
Retro Arcade Games
20 upright cabinets + 10 pinball machines. Classic hits alongside modern favorites — coin-play for all ages.
Sports & Skill Games
2 vs. basketball games, 2 skee-ball lanes, 2–4 racing simulator pairs. Competitive fun for groups.
Claw & Vending
4 claw machines and 6 vending units. High-margin, low-maintenance revenue stream.
Birthday & Event Rentals
Hourly bookings at $50–$150/hr. Birthdays, school trips, team events, corporate outings.
DJ Booth & Lounge
Elevated DJ booth, 4 TVs, charging stations, and flexible lounge seating.
LAN & Gaming Nights
Hosted tournaments, gaming leagues, and community events — recurring foot traffic built-in.
Location & Building
The Venue
211 N FRONT STREET
STERLING, COLORADO 80751
Floor Plan Overview
Arcade Floor
Game Floor
Competitive Landscape
Market & Competition
| Competitor | Distance | Alcohol? | Family? | Verdict |
|---|---|---|---|---|
| 1Up Arcade Bar (Denver) | 1.5 hrs | ✖ Yes | ✖ Adult-only | Far & excluded |
| Flip Side (Loveland) | 2 hrs | ✖ Yes | ✖ Bar-focused | Far & excluded |
| Dave & Buster's (Colo. Springs) | 2.5 hrs | ✖ Yes | ~ Some | Too far |
| Manitou Penny Arcade | 3 hrs | ✔ No | ~ Tourists | Not local |
| ★ Front Street Arcade | 0 miles! | ✔ NEVER | ✔ 100% | We win! 🏆 |
SWOT SNAPSHOT
S — STRENGTHS
Owned building · Alcohol-free · Grant eligible · Zero competition
W — WEAKNESSES
Rural market size · Initial renovation costs
O — OPPORTUNITIES
SURA grants · Youth demographic · Revitalization momentum
T — THREATS
Ag/mining economy volatility · Seasonal slowdowns
INDUSTRY STATS
5-Year Outlook
Financial Projections
Annual Revenue
Conservative · No rent · 7% loan assumption · IBISWorld 2026
Revenue Mix
Capital Structure
Funding Request
SURA Grant (Non-Dilutive)
$110K – $210K- Bathroom renovation & ADA compliance
- Electrical system upgrades
- Flooring & interior finishes
- DJ booth conversion
- Exterior building improvements
Owner Equity / SBA Loan
$125K – $205K- Arcade machines (20 cabinets + 10 pinball)
- Sports games, claw machines, vending
- Working capital — 6-month runway
- Insurance & licensing
- Marketing launch budget
Why This Matters
Community Impact
"To deliver safe, affordable, nostalgic entertainment that strengthens community bonds, reduces youth idle time, and revitalizes downtown Sterling while generating sustainable local jobs and economic activity."
Launch Timeline
Q2 2026
Finalize LLC, apply SURA grant
Q3 2026
Renovations & equipment orders
Q4 2026
Soft opening & community preview
Q1 2027
Grand opening — events launch!
What It Will Look Like
Vision Gallery
Front Street Arcade will transform downtown Sterling into a thriving hub of nostalgia, community, and fun.
Get in Touch
owner@frontstreetarcade.com
Built by RXC Management CO